Colors

Brand builder

One to three anchor colours, a medium and a few adjectives in; a whole colour system out. Every step is a fixed rule you can read below, so the same inputs always give the same brand.

Or start from a mood
Adjectives
Medium
Derivation

Brand colours

Neutrals

Semantic colours success, warning, danger, info, told apart under every colour-vision simulation

Roles light and dark themes, every pair checked

In use three mocks built from the roles

Print CMYK and nearest physical references, all approximate

Export